Quentin Stafford-Fraser debunks the idea that businesses (or the IT shops of a business) should be focused on what customers say they want.
How many of those people now carrying iPods could have told you a few years ago that that was what they really wanted? … in the words of Wayne Gretzky, you want to skate to where the puck is going to be, rather than where it is now. And to do that, you can’t usually rely on the customers. Nor can you relay on the business guys, or the sales guys, or the marketing guys. They’ll learn what the customer wants at about the same time as the customer does. No, to be ready for the future, at least to some degree, you need to be a technology-focused company.