In 2004, 75 million Americans – 37% of the adult population and 61% of online Americans – used the internet to get political news and information, discuss candidates and debate issues in emails, or participate directly in the political process by volunteering or giving contributions to candidates. See the full report here. According to the commentary accompanying the survey:
As broadband connections proliferate and hum, the old mass audience for campaigns is being transformed into a collection of interconnected and overlapping audiences (global, national, partisan, group, issue-based, candidate-centered). Each online audience has a larger potential for activism than its offline counterparts simply because it has more communications and persuasion tools to exploit. This transformation makes life in the public arena more complex.